While it’s true it takes money to
make money, it may not take as
much as you think.

This resourceful campaign for Courtyard by Marriott was
created pre-YouTube and was
the first of its kind.

Produced for a fraction of typical television production costs, it
set a precedent for other low
budget campaigns such as
Snickers, Old Spice, Holiday Inn.

Agencies could finally sell ideas
that required footage to look as
real as videos people were taking
at home.

It wasn’t easy to convince clients
there was a good reason the spots looked like crap.

This was also the beginning of
the trend of random comedy: a
jockey stuck to the side of horse?

Today, ridiculous and odd seem to
be the starting point.

Hard to believe no other hotel
chain thought it might be a good
idea to own the promise of giving
their guests a good night’s rest.