This campaign was one
of the first truly integrated
(360 or whatever it’s called
this week) brand launches:
on the sides of buses in
San Francisco, billboards,
bus shelters,radio, national
publications, wild postings,
email blitzes, network and
cable TV as well as digital
and online.

This was also the very first
spoof of pharmaceutical ads.

It’s always a thrill when ads
break through the clutter.
But I knew these would get
attention when my bother-
in- law told me he read the
entire copy of one of our
spreads in Road & Track on
a flight from Indianapolis
to Chicago. And laughing
all the way.

(Hover over the ad to read
the copy for yourself).

The outcome was tremendous exposure. Quokka’s audience skyrocketed helping them
raise more capital and within
two years they were broadcast-
ing the Olympics along with
NBC.

Quokka founders sold stakes
to Intel before taking their
company public--just two and
a half years after our launch.